Keit 한국산업기술평가관리원
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KEIT CI (Corporate identity)

Symbol Mark (PRIMARY IDENTIFIER)

As an organization planning and evaluating national R&D projects under the Ministry of Trade, Industry and Energy, KEIT is actively involved in creative and practical R&D support to enhance the competitiveness of industrial technology. As part of its effort to realize advanced R&D for industrial technology and to be a global leader for the 21st century, a new CI was designed so that KEIT can internally establish its directions through shared values and vision, and externally provide our client with consistent image and representation.

Evaluation

The combination of natural lines of ‘K’ and ‘e’ means that KEIT and its employees together realize convergence into one to have solidarity and pride as a specialized organization in technology, planning and evaluation for continued growth.

Color & Gradiation

Gradation of blue and green colors shows professionalism, fairness and transparency of KEIT which provide client tailored responses, management and support for various R&D client based on optimized systems.

Font Type

The English font without a stiffening feel represents emotional flexibility, vigorous leap and dynamic development of KEIT.

Signature

KEIT’s signature system refers to combination of the corporate mark and the logo type in their upper and lower positions for English or Korean according to specific criteria. The basic would be the corporate mark whereas the logo type is a supportive mean to clarify the company name.
In order to prevent its deformation, the original file should be zoomed in and out with its proportion maintained.

Color Rules

Main Color
    • PANTONE 2728PC
    • C 100  M 70
    • R 14  G 49  B 146
    • PANTONE 376PC
    • C 40   M 100
    • R 150  G 207  B 22
    • PANTONE CYAN PC
    • C 90  
    • R 27  G 170  B 204
    • PANTONE BLACK PC
    • K 100
    • R 0  G 0  B 0
Sub Color
    • PANTONE COOL GLAY PC
    • K 50
    • R 127  G 127  B 127
    • PANTONE 4505PC
    • C 29  M 39  Y 100
    • R 127  G 218  B 9
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Strategy Planning Team : Bum-Jun Ko